Design for People.

The creation of good products and services, -whether they are digital, physical or hybrid, necessarily implies a precise knowledge of the way in which people interact with them. Understanding with clarity and a multidisciplinary perspective the behavior of real people at the different points of contact and interaction is key to generating more innovative, more profitable and more accessible products and services.

 

Our UX laboratory service, focused on the field of digital projects or hybrid contexts, allows us to scientifically test, analyze and measure the interaction and experience of people during the use of products and services in their different stages of development. Focusing well on the initial needs or detecting inefficiencies at an early stage greatly optimizes the later phases of design and technical development, helps to detect opportunities, eliminates unnecessary processes and ultimately generates more effective and higher quality products or services.

 

In partnership with Lorena Paz, we offer adhoc testing solutions, with our own methodology that we adapt to the objectives of each client to obtain high-quality information on indicators such as usability, accessibility, communication or global experience.